Branding & Logo Design

Custom merchandise logo designed for the Korean Student Association (KSA) at the Stevens Institute of Technology. (2.7.2026)

Design elements:

• Letters designed to resemble repositioned Korean Characters:

  • K -> ㅈ (90˚ left)

  • S -> ㄹ (mirror image)

  • A -> ㅂ (upside down)

• Norigae (Korean cultural ornament) with Stevens KSA logo

• Hibiscus (Korean national flower)

• Other cultural symbols:

  • Yut nori sticks (New Year game pieces)

  • Mandarin duck (protected species in South Korea)

  • Korean gat (traditional mens headwear)

  • Gyeongbokgung Palace (Former royal palace and tourist location)

  • Kimbap (staple Korean dish)